The EDGE Framework

Our simple 4-part process for Company Page Management

Evaluate: Assess current LinkedIn presence, performance metrics, positioning, and risk gaps to establish a clear baseline.

Define: Clarify objectives, target audience, SMART goals, and the metrics that will measure success.

Generate: Develop a structured content plan, posting cadence, approval workflow, and reporting system aligned with strategy.

Execute: Publish consistently, monitor engagement, protect the brand, and report measurable results - refining strategy as data informs growth.

Need help with LinkedIn?

Our free Company Page Diagnostic Report gives you a quick overview of your page’s performance, strengths, and opportunities to improve.