LinkedIn Company Page Management
The EDGE Framework
Evaluate: Assess current LinkedIn presence, performance metrics, positioning, and risk gaps to establish a clear baseline.
Define: Clarify objectives, target audience, SMART goals, and the metrics that will measure success.
Generate: Develop a structured content plan, posting cadence, approval workflow, and reporting system aligned with strategy.
Execute: Publish consistently, monitor engagement, protect the brand, and report measurable results - refining strategy as data informs growth.
Timeline
Month 1
EVALUATE current LinkedIn presence
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Compile metrics including followers, impressions, and engagement rate
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Examine previous or perceived strategy
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Define strengths and recommendations
Conversations and data build an informed starting point and an initial record for reporting
DEFINE LinkedIn strategy
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Review upLinked recommendations
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Determine objective and target audience
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Outline SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound)
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Establish metrics to measure and quantify goals
GENERATE a plan
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Decide ideal number of posts per week
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Categorize types of content
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Establish metrics to measure and quantify goals
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Plan monthly posting map according to content categories
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Assemble annual posting calendar for industry events
Month 2+
EXECUTE the plan
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Revise LinkedIn page to meet the strategy
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Write posts and collaborate with client on content and graphics
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Post to each platform
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Monitor the account each business day
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Respond to comments as necessary or inform client to assess response
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Report analytics monthly, quarterly, and annually
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Sponsor posts as requested
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Revise strategy yearly based on metrics and client input
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Conduct weekly check-in meetings
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Present 1-2 monthly coaching sessions as needed for employees
Roles
Our Role
We make social media simple and effective by setting strategy, planning content, managing posts, and monitoring engagement, while providing regular performance reports and handling sponsored posts as needed. We stay responsive through meetings and email, refresh strategies annually, and offer tools, coaching, and training to support your team.
Your Role
Assign a point person, review content promptly, attend meetings, and help provide photos and information for content creation.
Tools Provided
Content Dashboard
A social media management platform where you can view your customized content map, review and approve posts, and rely on us for full setup, management, and training.
Content Gathering Form
A customized submission form where your team can share potential content, streamlining communication and keeping material fresh and authentic.
Media Asset Storage
A central hub for your content assets with easy access, previews, and uploads—no login or account required.